Georg Arthur Jensen was a Danish silversmith and founder of Georg Jensen A/S. From childhood, Jensen had longed to be a sculptor and he now pursued this course of study at the Royal Academy of Fine Arts. He graduated in 1892 and began exhibiting his work. Although his clay sculpture was well received, making a living as a fine artist proved difficult and he turned his hand to the applied arts. First as a modeller at the Bing & Grøndahl porcelain factory and, beginning in 1898, with a small pottery workshop he founded in partnership with Christian Petersen. Again the work was well received, but sales were not strong enough to support Jensen, by this point a widower, and his two small sons.
In 1901, he abandoned ceramics and began again as a silversmith and designer with the master, Mogens Ballin. This led Jensen to make a landmark decision, when in 1904, he risked what small capital he had and opened his own little silversmithy at 36 Bredgade in Copenhagen. Reference: Wikipedia
In the 1950s and ’60s Scandinavian design, with its simplicity of form and natural materials, was influential all over the world in many media, from textiles to furniture. Jewellery was designed around organic shapes, often merging to become miniature sculptural elements. Finely crafted silver was the preferred material, often in combination with inexpensive gemstones in unconventional cuts and asymmetrical compositions.
Unlike other European companies, which preferred anonymity, the Scandinavian firms such as Georg Jensen in Denmark promoted their designers and encouraged them to make a name of their own, such as Henning Koppel. Reference: Victoria and Albert Museum